Millions of people are now Facebook users. Chances are good that you are someone that is on there too. If you are a business owner, Facebook can expand your customer base. The following piece includes useful ideas for Facebook marketing for your business.
Contests can be used to your advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always award the prize though; you don’t want to be viewed as dishonest.
You need to have a unique Facebook page if you use it for marketing purposes. Adding great photos and unique color combinations really helps. You can attract more followers with an attractive page.
Regulate your page for spam. You can monitor your page with certain tools, even when you are not online. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and then turn change the status to “Promoted Post”. Depending on the offer, you may even want to promote it to people who aren’t followers.
Use the custom tabs to maximize your Facebook marketing efficiency. You can easily organize the information available on your page so that fans can find it. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Hold a giveaway promotion to get more followers. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It will not cost you much money, but the communication opportunity with customers is invaluable.
If someone ‘likes’ your Facebook page, give them a deal. Likes are something that can make your Facebook page popular. Consider offering people something free and exclusive if they like your page. You can make it a contest or you can make the gift for all. They will click very fast if there is something free in return.
You can covert visitors into followers by hiding content from people that aren’t fans. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Just hide a small portion of content so you don’t lose SEO.
You need to invest time and effort into your Facebook marketing campaign. Facebook is an important marketing tool that deserves a true effort. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Distribute the resources to get more out of it.
After having read this article, you’re now in the possession of Facebook marketing information. Use these tips and you’ll be surprised at the success you have. Start now and watch your business grow.