Using online video is a hot trend in Internet marketing. Thankfully, it’s very easy to obtain a video camera, shoot your video, and upload it onto the Internet. Because so many people have high speed connections now, it’s simple to view and share your videos online. These tips will help you get started with video marketing.
If you’re going to make a marketing video, keep it short and to the point. Many people have shorter attention spans and wish to obtain the information they need quickly. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
Don’t be afraid of complex video marketing strategies. It is not hard to come up with a video as long as you have a camera. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.
If YouTube is where you place your videos, use their editing features. For example, you have the option to add annotations throughout your videos. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.
Video marketing has to compete with the extremely short attention span of the potential customer. The first 10 to 15 seconds of each video should be the strongest. During this time, a video teaser should be used to draw in viewers.
Remember that actually making the video is just half the battle. The other half is spreading the word about your videos. When you market your videos right, you’ll get ten times the attention and click-throughs. Of course your content needs to be relevant, but you must also market it for the best results.
If your customers are having issues with one of your products, do a tutorial. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.
If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. Use someone who can handle being in a video. Make sure that they have a friendly demeanor, dress properly, and talk in a clear tone. It is great to bring in various employees on your videos.
You should always put a link to your mailing list, as well. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.
When you create a video, ask the viewers to take an action. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. In order for this powerful approach to work, you must make the process simple and transparent for the viewers.
With this knowledge in hand, you should be ready to start your campaign. Use this advice and take action. You are sure to achieve great success by doing so, and therefore you should get things rolling today.